My approach to communications is all about rhythm: On message, in volume, all the time. But before launching a campaign, you need three things:
Define your audience.
Establish Standards and Guidelines.
Implement Processes and Procedures.
The Island-Ocean Connection Challenge aims to restore 40 islands by 2030.
Establish brand guidelines
Define and segment audience: High net-worth donors, governments and conservation NGOs
Determine messaging
Launch website and newsletter
Media outreach
Earned media in The Guardian, BBC News and more.
Promotion through high profile figures